In 1924 a butchery was established in Swanson by William (Bill) Calvert, who ran a farm on No 1 Road (now Coulter Road). A small shop was built where The Trusts retail shop, Swanson Village Wine and Spirits, is today. In 1935 the Calverts built a new shop on the site where it still is today.
The Calverts initially had a slaugtherhouse on the farm and, with the shop, a sound business was established that continues to this day. Bill Calvert was assisted by his wife Julia (nee O’Meara) and was later joined by his son Bill (junior). Currently John (Bill junior’s son) and Eileen Calvert run the shop with their son Brad and grandson Matt (respectively great-grandson and great-great-grandson of Bill Calvert senior).
Rugged Determination, p79
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